I've written about what it's like to be a wedding photographer in Harrisonburg, but what's it like to be a corporate photographer here as well? Well, let me answer that question with a lengthy blog-post ;)
Just like wedding photography, shooting corporate photography is also incredibly satisfying. I really enjoy telling stories through pictures, so applying that concept to businesses is just as rewarding. Every business offers something unique, and its my goal to figure that out and share that fact in a visual manner. Let's take a look at a few different shots and see what we come up with.
First, here's a photo of a heart surgeon beginning his case. When someone thinks about 'heart surgery', what do they normally think? I'd assume they usually think that their chest is open and someone is poking around inside. Blood. Guts. All sorts of nastiness. Since that's not the type of work this doctor does, we need to tell his story to make his prospective patients feel at-ease. He works with technology, he's serious, its incredibly modern, and he looks calm (and not covered in a mess of organs). That's our story, that's what we need to convey.
How about this lawyer? When someone thinks 'lawyer', they think lots of things, and most of them aren't positive. But what if we show this lawyer not as a stereotype, but rather as a person. Let's show him in his work environment, his degrees, and smiling as if he's greeting you through the screen. If you're looking for a lawyer, and you found this one online, you've already broken the proverbial ice and hopefully you feel comfortable before you meet him in person.
How about this one? A young architect. 'Young' typically indicates a lack of experience. 'Architect' is a very demanding and detail-oriented profession. By knowing that those are possible thoughts going through our viewers' minds, we need to address them immediately. In these photos, 'young' now means full of life instead of inexperienced. We can see that he's working in an unorthodox area to do his sketches, but that's all that's different about the way he works. The second shot should clear up any misconceptions about his abilities as we can see the attention to detail and the number of drafts he goes through to design something for a client.
Finally, we have a local coffee shop owner. This one image summarizes almost everything you need to know about his coffee shop. The owner works the register, he serves you with a smile, you can see the brand of beans he stocks, and you can see the equipment he uses for brewing. Images convey information as well as emotional responses. The information part was the first part, the emotional response should be this: warm, welcoming, friendly, nice, enjoyable, etc. The images should leave you with a sense of warmth.
I love telling stories, corporate photography is another avenue to do just that.