Great beer. Great logo. Great people. Sounds like a recipe for a successful brewery if you ask me.
I was brought in to Pale Fire to do all of their progress, portraits, environmental, and product shots. In this post, I'm just going to talk about the product shots, which I think turned out pretty well. I used the lighting technique outlined in the Hard Apple Cider shoot - there's one light source coming from the left, a reflector (which isn't the behind the scenes photo below, but it's there in real life), and a backdrop. Instead of a white backdrop like last time, I used a black backdrop and used a light behind it to create that half-circle pattern behind the pint.
And that's pretty much it.
I'd be lying if I said it was more complicated than that, but it really wasn't. No, it wasn't a quick shot and it took some time to fine-tune the details to make sure the reflections were just right. In fact, the hardest part of the shoot was shooting in an area with so much natural light. Next time you're out and about, take a shot of your glass of beer and notice all of the tiny reflections in the glass. In order to do this shot, we needed to completely cut out the ambient light. The softbox is helping achieve that goal, as is the background - I even have another piece of black foam in a weird position to cut out a couple more reflections.
Camera details: Fuji X-T1 (as usual), 85mm f/1.2 set to f/5.6, ISO 200 (lowest ISO able to shoot in RAW). The camera is positioned so its looking up ever-so-slightly on the beer. You can definitely tell because you can see the underside of the beer's foam.
No Photoshop for the original image. Check out the back of the camera - there's the test beer with no foam on it. I did use Photoshop to clean up any imperfections in the glass, but that's it.