Deserve What You Want
This year, the world lost Charlie Munger, a great business leader and terrific role model for anyone who’s interested in building a lasting business and legacy. Charlie Munger was known for many great quotes, one of which is one of my all-time favorites:
“The safest way to get what you want…is to deserve what you want.”
It’s simple, elegant, and says so much in just a few words. When I read this quote, I can’t help but think of what pretty much all of our clients want when it comes to Marketing: attention. Not ‘attention to support their vanity’, but rather ‘attention to elevate their Brand, ultimately supporting growing their footprint.’ The attention they seek is supposed to be converted into fuel for business development, employee recruitment, fundraising, etc. So let’s revisit Charlie’s genius quote and insert what clients really want:
“The safest way to get the attention a Brand wants…is to deserve the attention your Brand wants.”
In this Year in Review, we wanted to highlight a few of the ways we think our Clients are deserving the attention they’re getting.
Mutual Assurance: We’re There for Our Members
Kline May Realty: Being Part of the Community is More than Selling Houses
Page Valley: Content Drives the Tourism Conversation, Which Drives the Reason for a Visit
Shenandoah Valley Orchards: Our Fruit Should Be Treated Like the Special Ingredient It Is
PSE Designs: Our Approach is Unique and Consultative in Nature
SVBC: Seeing Cyclists as People, not Bikes on the Road
Kent Design Build: We’re Building Amazing Spaces All Over the Gulf South
Hanks Grille and Catering: Taking Corporate Catering to the Next Level with Scratch-Made Food
Middlebrook Wealth: Educating Prospective Clients Who Need Guidance Above Anything Else
Rockingham County: We Should Be on Your List of Great Places to Work
Speech and Language Center: Showing, not Telling, how Speech and Occupational Therapy Works When Done Correctly
Harman Construction: Building Structures Meant to Burn and Ultimately Save Lives
Good Shepherd Schools: Generations of Good Shepherd Education Creates a Legacy of Success
Bluestone Vineyard: I Want to Experience their Great Wine and Fantastic View
Skyline Roofing: Humanizing Commercial Roofing with Knowledge and Personality
Matchbox: Combining Businesses and Residents in Downtown Harrisonburg
Duffey Southeast: Data and Technology Construction in a Big City Isn’t Easy
Chloeta: Let’s Showcase our Relationships through Podcasts
Anicira: Saving and Improving the Lives of Animals
VMRC: Enriching the Lives of our Residents as they Age and the Surrounding Community
Rocktown ICF: Showing You there’s a Better Way to Build
Randy’s Do-It-Best: The Big Box Stores Might Have More Stuff, But We Have More Knowledge. Way More.
Partners Excavating: Solving Complex Problems is Our Middle Name
MoneyWise Payroll: Our Work Creates a Positive Ripple Effect for our Clients and Community
Mint Construction: Serving as the Turn-Key Guide for Transforming Spaces
AWB: Transforming Food Processing for our Clients to Feed the Country
By the Side of the Road: Stay like a Local
Weiler Orthodontics: The Best Orthodontist in Harrisonburg Focused on the Entire Patient Experience
Habitat for Humanity: The Effects of Homeownership Last Generations
We love being an extension of our client’s teams, helping them get the attention they deserve and elevating their Brand the right way.
Here’s to 2024.
